An Electronic Shelf Label (ESL) is a replacement for the standard paper price tag with an electronic one. ESL uses e-ink display (the same technology used for Kindle display) enhancing the customer's visual experience . It doesn't require any wires & is updated instantly throughout the store via the network infrastructure. Each tag has its own unique code that allows wireless updating from the server in the store or centralized server in the cloud.
The cost of Electronic shelf labels in Canada includes too many variables to determine up front; Store size, number of store locations, number of items are all determining factors in sizing a solution. But the better question to ask is how much does it cost to not have ESL? Changes can be made to prices, messaging, and sale start/end dates within days or weeks in advance and can be updated on price tags at a click of the button.
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